What do readers of your blog or website crave? They crave up to date information on real estate. In part 3 in our series of “Making Your Website or Blog a Destination” we are going to give you some post idea concepts thatthey crave. You see they want to have their pulse on the real estate market just like you do.  Users of the Internet demand up to date information so they can feel confident in the decision they are making. So you have two choices: Give them the information they want... 

Have you ever been to a website and realized that it just doesn’t have the tools that you need in order to stay there much less come back? It is common for real estate professionals to have an amazing looking blog or website but they don’t have anything that allows the visitor to stay much less come back. So what tools do every website and every blog have to have? Let’s get into it so we know that these are can’t miss. You can always have more (be careful about having too... 

  When real estate agents start their blog or website I often see the anticipation of getting that first lead be so overwhelming that they just want to scream! Monitoring their web reports they know people are visiting, but for some reason no one is contacting them.  To get more contacts out of your website or blog you need to make it easier on your visitors! Here are a few ideas to make it easier on your customers to contact you. Phone Number Now contrary to most people’s belief that displaying... 

If you have started your real estate blog with the free platform of blogger that is great!  Blogger (powered by Google) is a great blog platform that allows you easily create new posts keeping your audience well informed. One of the areas that Blogger was a little light on was the aspect of creating forms so people could contact you for specific needs.  Wordpress has so many plugins that you can readily find contact forms and even place them on their own page, but Blogger doesn’t exactly... 

I have one question for everyone “Would you rather build equity in your own asset or that of someone else?“.  Think about your answer and also note this is the same question we ask many would be first time home buyers so they can see that renting is only building wealth for someone else. So if you would rather be the owner instead of the renter why do so many real estate agents flock to Trulia voices? Trulia is an aggregator of real estate listings(the ones real estate professionals... 

Do you have a website? Does your website generate enough leads so are closing 2 deals each and every month? If you aren’t closing 2 deals a month from your website then you don’t have a working website you have a bill that comes every month. Your website or blog needs to work for you and not you for it. How do you know the difference? If you are closing business each and every month then you have a website that works for you. If you have a website that you pay the bill every month but... 

You can grow your real estate farm with some simple steps that you may not have thought of. In our series on creating a digital real estate farm we covered how you can create a buyer farm and a seller farm. What I want to talk about today is growing your farm. That’s right in a market where everyone is shrinking their budgets we are going to be talking about expanding your farm. When markets have less transactions and it gets tough to get things done agents stop doing what made some of them... 

Have you ever wondered what it would be like to be the most dominate boxer of all time? Think about facing Muhammad Ali in his prime. Would you even stand a chance at beating him? This is a fight that you should never pick and this would be a fight that Muhammad Ali would be guaranteed to win. You would never want to face Muhammad Ali in the ring as it would only end with you getting hurt and Muhammad Ali taking home another check. Many real estate agents give up on placing ads on with pay per click... 

As we have been speaking to real estate professionals across the country I have realized that web vendors don’t necessarily guide us to the right decisions on what links we should have as our navigation on our website.  In fact, because they build solutions that are pretty flexible I have found that often real estate websites will have 10-20+ choices in their navigation menus.What exactly am I writing about?  I am writing about those real estate websites that have too many choices for a consumer... 

Many real estate professionals approach the phone with some trepidation.  The anticipation of rejection is often so overwhelming that many agents avoid the phone entirely in favor of hoping on referral business or sitting at an open house. Now, although I have been able to get business from referrals and open houses, I will say that being able to effectively handle objections has lead to more appointments and more commission dollars than any single activity.  Being in offices where we have done...